The general objectives of JUST ORIGINAL project are the following:
The specific objectives of JUST ORIGINAL project are the following:
Considering the framework of the project, thus, its specific objective is to engage a significant number of young consumers in all participating countries, as crucial part of the priority audience of the call. In particular, the ultimate goal is to raise their awareness about the importance of IPR, the danger of counterfeiting and the risks of piracy, to be tested and assessed through 1 ad hoc questionnaire. Furthermore, taking into account relevant leverage possibilities, the project aims at involving key stakeholders at local, national and EU level in order to disseminate the project results and to communicate JUSTORIGINAL activities to a wider audience.
Based on the solid experience of CODACONS, JUSTORIGINAL will ensure the sustainability and continuity of the successful experience of IO SONO ORIGINALE project, developing its EU dimension.